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mission noun [ C ] us /ˈmɪʃ·ən/ the action of sending someone to a place to do a particular job, esp. one for a government or religious organization, or the job the person has been sent to do: They were sent on a secret political mission to the Middle East.
A mission is an important task that people are given to do, especially one that involves travelling to another country. Salisbury sent him on a diplomatic mission to North America. ... A mission is a group of people who have been sent to a foreign country to carry out an official task.
A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".
A mission is not simply a description of an organization by an external party, but an expression, made by its leaders, of their desires and intent for the organization. The purpose of a mission statement is to focus and direct the organization itself. It communicates primarily to the people who make up the organization—its members or employees—giving them a shared understanding of the organization's intended direction. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus.
According to , professor of strategy and governance at
a commercial mission statement consists of three essential components:
Key market: the target audience
Contribution: the product or service
Distinction: what makes the product unique or why the audience should buy it over another
Bart estimates that in practice, only about ten percent of mission statements say something meaningful.
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mission noun [ C ] us /ˈmɪʃ·ən/ the action of sending someone to a place to do a particular job, esp. one for a government or religious organization, or the job the person has been sent to do: They were sent on a secret political mission to the Middle East.
A mission is an important task that people are given to do, especially one that involves travelling to another country. Salisbury sent him on a diplomatic mission to North America. ... A mission is a group of people who have been sent to a foreign country to carry out an official task.
A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.
It may include a short statement of such fundamental matters as the organization's values or philosophies, a business's main competitive advantages, or a desired future state—the "vision".
A mission is not simply a description of an organization by an external party, but an expression, made by its leaders, of their desires and intent for the organization. The purpose of a mission statement is to focus and direct the organization itself. It communicates primarily to the people who make up the organization—its members or employees—giving them a shared understanding of the organization's intended direction. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus.
According to , professor of strategy and governance at
a commercial mission statement consists of three essential components:
Key market: the target audience
Contribution: the product or service
Distinction: what makes the product unique or why the audience should buy it over another
Bart estimates that in practice, only about ten percent of mission statements say something meaningful.
- For this reason, they are widely regarded with contempt
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